One platform,that buildsa whole industry.
GMTO is not
just a website.
GetMyTradeOnline is the full system around a trade customer. The public website, the preview path, the commercial workflow, the client tooling, and the operational layer all sit inside the same product.
That is the actual shape of GMTO. The website is the visible output. The system map below is the moat.
Lead capture
Marketing pages, trade landing pages, contact forms, booking flow, and the preview funnel.
Preview engine
Build the preview, send it, collect feedback, approve it, and turn it into a real tenant.
Sales system
CRM, calling, transcripts, notes, qualification, and follow-up inside the same workspace.
Messaging
SMS, WhatsApp, email, reminders, confirmations, and preview communication.
Client dashboard
Business info, reviews, pricing, reports, inbox, settings, and proof-of-work surfaces.
Ops and billing
Domains, DNS, SSL, analytics sync, trial management, lifecycle automation, and Stripe.
Preview-to-triallifecycle.
One deploy.
Unlimited tenants.
Every trade business runs on the same codebase, the same database, the same deploy. Improvements ship to all customers at once. New customers ship without writing code.
Multi-tenant by design. Every site, every dashboard, every workflow lives in the same application — isolated per tenant, shared at the engine.
Built on
the right tools.
A small, deliberate stack. AI from OpenAI and Anthropic, payments in Stripe, messaging in Twilio and Resend, analytics through Plausible, GA4 and Search Console, with Cloudflare, Fly.io, and S3 underneath.
Every service in this grid is wired into the live platform.
Everything after
the preview.
GMTO does not stop at launch. The same product keeps running domains, billing, analytics, messaging, sales controls, and support workflows after a preview becomes a live tenant.
Tenant isolation stays inside the product.
Every customer runs inside the same platform without sharing state. GMTO gets the leverage of one system without the mess of tenants bleeding into each other.
Tenant isolation
One product, clean tenant boundaries at the application and data layers.
Billing automation
Trials, subscriptions, and billing state managed centrally through the same lifecycle engine.
Health monitoring
Domain health, analytics sync, form delivery, and tenant issues surfaced centrally.
Audit trail
Impersonation, admin actions, and lifecycle changes stay logged and inspectable.
Admin workspace
Tenant lifecycle, billing controls, impersonation, and overrides.
Sales command centre
Lead pipeline, calling, transcripts, notes, and follow-up.
Feedback queue
Customer feedback and product issues fed back into the build loop.
Client dashboard
Business info, reviews, reports, inbox, pricing, and settings.
Product over
agency.
Most web agencies charge £5,000 and take six weeks to build one website. We asked a different question: what if you could build one in ten seconds? And then another. And another. Same quality. Unlimited scale.
That question became a product. The product became a company. The company serves one market, relentlessly well.
One product, done properly
We don't take briefs and we don't build custom sites. We build one platform and improve it relentlessly. Every change benefits every customer at once.
Leverage beats labour
Agencies trade hours for money. We trade code for outcomes. AI does the building, the platform does the operating, the team stays small.
Software shouldn't be a rich-company advantage
A self-employed gas engineer should get the same quality website, tooling, and analytics as a national chain. The whole point of software is that it scales without exclusion.
Vertical depth, not horizontal breadth
One market, served relentlessly well. UK trades. That focus is the moat — it lets us encode every quirk of the industry into the product instead of being generic.
Built once.
Sold to a whole industry.
GetMyTradeOnline is the product MWS exists to build. See the live platform, request a preview for a trade business, or read more about how the system works.
GMTO is the product. MWS keeps shipping the engine.
